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Its more of a chaos entity. Because anyone can be a part of it with literally no steps other than saying “I am Anonymous”, anyone can say or do anything. As a result, one person or group may claim Anonymous while doing a legitimate hack, while another person who is just a script kiddie won’t ever actually do anything and you get this hot and cold, will they won’t they effect as a result.
Yes, a lot of websites embed Google Analytics, or more nefariously Google Fonts.