Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.
“niche market,” is a way of saying they made a bad product few want.
pickup trucks are hardly a niche product especially in the us
I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.
A bad pickup truck is still just a pickup truck.
Yep, what else could you call it? It’s not a hatchback, a sedan, a convertible, a sports car, etc.
Swasticar
Incel Camino
An enormous mistake?
It’s an Ute (as the Australians et al. call it), like the old El Camino etc.
Real pickups have body-on-frame construction with cabs and beds bolted onto the chassis separately, so that the bed can be removed and replaced with a specialized/custom one if necessary.
Calling it a ute implies some degree of utility.
Most pickup truck owners don’t do that either.
Maybe in the US they don’t…
And more ground clearance
It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.
The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.
One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck
Other truck makers tend to let their vehicles fully render.
I will hand it to Tesla, iterating on the Cybertruck design must have been really fast.
The Lightning really is a nice looking truck.
The trapezoid Minecraft
CybertruckDeplorian— not so much…Deplorian… Made me snarf. My previous go to, overheard a while back, Incel Camino.
“Wankpanzer” is the one I’ve been going with.
Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit
They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.
Well yeah, but to be fair, they were lying.
I’m assuming the electric f150 has greater than 1 wheel drive?
I guess making a search online is the one thing slightly more difficult than making an assumption.
You gotta love these comments in forums. Like the whole point of being here is to discuss and people like this are literally telling you to leave the site. Very useful, much contributions.
To be fair, it’s valid to cater to niche markets.
However, that wasn’t what Tesla was aiming to do.
cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.
Try and fail to look rugged. They just end up looking like the douche nozzles they are.
I mean off the bat that’s one of the worse combinations of people/product I’ve ever seen. I mean off the bat electric car’s target market is people that want to think they are doing something better for the environment.
So… then the guy making them goes loudly in the “fuck the environment” group.
To top it off though, Cybertruck itself always confuses me. I don’t know who the target audience is. The original tesla’s I could look at and think, that’s a cool car, if they ever came down in price I’d be interested.
Cybertruck you look at and think… What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.
Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.
Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.
Just wait till DOGE start requiring it for all government vehicles
“What?! You all wanted electric mail trucks, so here they are!”
(Sadly / Probably)
“Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.
I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.
Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.